Knowing your business profile is the first step to determining the right services.

Word-of-mouth is a legitimate mode of business and the web is capturing a larger share of word-of-mouth activity. The word-of-mouth business would benefit from leveraging social networking sites since staying in touch with social networks is as simple as customers using a smartphone. The recommendations would be positive because the word-of-mouth business is keeping an open dialogue with its customers. The benefit of this is that new customers can be attracted to this open dialogue and reinforce the powerful words of the business.